Skip to main content

About Us

Our Story

I’ve always had a passion for the outdoors and farming, and I was always driving my truck.

The mass-discount retailer floormats weren’t up to my type of abuse and adventure. These mats would wear out prematurely, they would tear, the imitation imagery would peel off, and—most of all—the fit was never correct.

It became a hassle and waste of money replacing floormats every year that were cheaply built, boring, and hard to maintain. The industry and consumers needed a change.

So, in 2016 I founded FLEXTREAD, LLC with a mission: to develop a floormat that could be used every day, in almost any vehicle, that could take the abuse they were designed for without sacrificing durability; mats that had style, uniqueness, and would appeal to consumers passions.

Our Focus

Early in development, our dedicated team members worked to achieve a highly functional floormat that was attractive and could be used year round for work or play.

We understood that one type of mat could work for everyone, but that’s boring.

We took our concepts to the next level by using our deep tread profiling to create scenery within our mats, as well as developing a true camouflage product. So whether you’re a hunter, fisherman, equestrian, off-roader or a combination of all of these, we recognized people take pride personalizing their vehicle, reflecting what they enjoy and are passionate about. We incorporated these passions into our FLEXTREAD product line.

Our Location

We believe in America, American made products, and creating American jobs.

That’s why FLEXTREAD’s knowledgeable sales team, product development and design team, manufacturing and shipping operations are all situated at one location in the small town of Newark in upstate New York.

From a reputation of manufacturing excellence, we believe our products and quality will speak for itself and earn the recommendation of all.

Our Promise To You

At FLEXTREAD, we strive to maintain the highest standards of quality.

That is why all our products are custom made individually to order.

FLEXTREAD Interview from SEMA 2021

The Muscle Car Place podcast sat down with Martin Beckenbach, creator and owner of FLEXTREAD, at last year’s SEMA show.

Tune in to hear Martin discuss creating the cutting edge scenery and camouflage options that are unique to FLEXTREAD in the floor mat industry.

Designed and developed by