I’ve always had a passion for the outdoors and farming, and I was always driving my truck.
The mass-discount retailer floormats weren’t up to my type of abuse and adventure. These mats would wear out prematurely, they would tear, the imitation imagery would peel off, and—most of all—the fit was never correct.
It became a hassle and waste of money replacing floormats every year that were cheaply built, boring, and hard to maintain. The industry and consumers needed a change.
So, in 2016 I founded FLEXTREAD, LLC with a mission: to develop a floormat that could be used every day, in almost any vehicle, that could take the abuse they were designed for without sacrificing durability; mats that had style, uniqueness, and would appeal to consumers passions.